Florida Maritime Museum to Launch New Brand Identity in January 2021

Updated: Oct 23

Cortez, Fla. (August 18, 2020) The Florida Maritime Museum (FMM) is launching a new brand identity just before the completion of Phase II of the Re-Imagination of Permanent Exhibits.

The museum is scheduled to re-open on January 5, 2021 along with a renovated main entry-way, inter-generational education room, gift shop, and welcome area.

The museum’s current logo features large letters (FMM) with a wave and a boat. Kristin Sweeting, the supervisor for the Florida Maritime Museum, said that people have a different set of expectations for the maritime museum with the current logo. “People assume that we should have more life size and model boats,” she said. “The Florida Maritime Museum, located in the historic fishing village of Cortez, has deep roots to explore that involve the history and culture that evolves around water. We’re a maritime museum; we will of course have boats. It is just not our only focus and the new logo makes that differentiation.”


“With the help of Creative Pool Design, we have designed our new brand identity to convey our mission before you walk through the front door. Everything we do and every story we tell involves the water,” Sweeting said.

The waves of the new logo represent the welcoming and calming effect the sea has on people – the ones the museum serve and the ones they represent. The redesigned logo also features lowercase letters which allows the museum to connect more easily to their audience by presenting an approachable and casual spirit – one that reflects their location.

Creative Pool Design, led by designer Charity Myers formerly the Curator of Exhibits for the Museum of Florida History in Tallahassee, Florida, redesigned the logo and branding.

The museum will open with several fresh areas in January 2021, but this is only Phase II of a more long term project. The project will be continuing with Phase III to update the remaining permanent exhibits. A start date for Phase III has not been determined.

Exhibits will also be opening in January 2021 in the freshly painted and re-imagined areas of the education room, gift shop, and welcome area. They include an exhibit featuring shells from Florida’s Gulf Coast, an exhibit on the history of the 1912 Schoolhouse, as well as a new temporary exhibit “Caught in the Storm: 100 years of Florida Hurricanes.”

The new logo will be rolled out in phases starting with the outdoor elements of “Caught in the Storm: 100 Years of Florida Hurricanes” which opens online and outdoors on August 24th, 2020 while the museum remains closed. The online and outdoor portion of the exhibit will continue for the duration of the indoor temporary exhibit once the museum reopens in 2021.

Permanent exhibits in Phase II are sponsored in part by the State of Florida, Department of State, Division of Cultural Affairs and the Florida Council on Arts and Culture (Section 286.25, Florida Statutes) with matching funds provided by the Friends of the Florida Maritime Museum.

The temporary exhibit “Caught in the Storm: 100 Years of Florida Hurricanes is sponsored in part by the Bradenton Area Convention and Visitors Bureau.

To learn more and follow the museum’s progress, visit https://www.floridamaritimemuseum.org/news-and-media/categories/museum-re-imagination.

ABOUT THE FLORIDA MARITIME MUSEUM Part of the Manatee County Clerk of Circuit Court’s Historical Resources Department The Florida Maritime Museum is located in a 1912 Schoolhouse in the historic fishing village of Cortez. The museum seeks to preserve and share Florida’s Maritime history, with a special focus on the gulf coast. This is done through a collection of informative exhibits, research materials, educational programs and community events.

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Florida Maritime Museum, ​​Historical Resources Department for the Office of Ms. Angelina Colonneso, 
Manatee County Clerk of Circuit Court and Comptroller

4415 119th Street West, P.O. Box 100, Cortez, FL 34215  |  (941) 708-6120  |  fmminfo@manateeclerk.com